Cadillac was founded in 1902 by Henry Leland, who named the company after Antoine de la Mothe Cadillac, who happens to be the founder of Detroit. Just 6 short years later Cadillac brought the idea of interchangeable parts to the automotive industry and laid the ground work for modern mass production of automobiles. As a result, Cadillac became the first American car to win the prestigious Dewar Trophy from the Royal Automobile Club of England. After earning such high praise Cadillac adopted the slogan “Standard of the World.”
In 1910, Cadillac became the first company to offer a passenger car with a fully enclosed cabin, a major change from the vehicles of the time. Two years after that, in 1912, the company released the Model Thirty, the car with no crank, which was the first production car to feature an electronic self-starter, ignition, and lighting. By dropping the crank starter, Cadillac opened the door to women drivers, and was able to bring the prestigious Dewar trophy back to Detroit, making Cadillac the only car manufacturer to claim the award twice. Nearly three years later, Cadillac brought the world the V-type, water-cooled, eight cylinder (V8) engine, which would become the signature of the Cadillac brand.
CADILLAC – FOREVER CHANGING THE WAY CARS ARE DESIGNED
The Roaring 20’s was not only a big decade for the country but was also important for Cadillac. In 1926, Cadillac branched out and offered customers more than 500 color combinations to choose from. As the famous Henry Ford saying goes, you can have any color you want, as long as it’s black. Cadillac changed this mentality. That same year, the company brought in designer Harley Earl to design the 1927 LaSalle convertible coupe, which made the car the first to be designed from a designer’s perspective rather than an engineering one. What Earl created was elegant, with flowing lines, chrome-plate fixtures, and an overarching design philosophy, that made the Cadillac brand known for beauty and luxury.
In the middle of the 1930’s a midst The Great Depression, while most companies and families were struggling Cadillac created the first V-type 16-cylinder engine for use in a passenger car. This engine would go on to be one of the most iconic engines in Cadillac history. Shortly thereafter, Cadillac released a V12 version to give buyers something between the already popular V8 and new V16 engines.
FIRST EVER ‘CAR OF THE YEAR’ AWARD WINNER
Cadillac went quiet in the 1941’s when they suspended automobile production to help produce planes for the war. After the war ended Cadillac adapted some of the aircraft technology and created the first ever tailfin on a vehicle. This feature is now found on almost every car and was one of the biggest reasons that Cadillac was given the first ever Car of the Year award in 1949.
The tailfin took off rather quickly and by the mid to late 1950’s it was being featured heavily in the design of nearly every vehicle. Also in the 50’s Cadillac began developing power steering, which helped the automaker take third, tenth, and eleventh places at the 24 Hours of Le Mans. After Cadillac’s stunning “victories” power steering quickly became the new standard of the industry.
Small but meaningful innovations filled the 1960’s for Cadillac. In 1963, the company made front seatbelts standard in their vehicles, which lead to the eventual passing of a federal law requiring front seatbelts in all vehicles just one year later. Then, in 1964, Cadillac brought to market automatically controlled headlamps and redefines luxury with Comfort Control, the industry’s first thermostatically controlled heating, venting, and air-conditioning system. Over the next few years, Cadillac introduced variable-ratio power steering, electric seat warmers, and stereo radio.
While the 1960’s were fairly quiet, with only some smaller, luxury items being introduced, Cadillac started out 1970 with a major bang. Cadillac opened the decade by unveiling the 400 horsepower, 8.2-liter engine Eldorado. With its completely redesigned axle this model boasted the highest torque capacity of any passenger car available at the time. Closing out the decade, Cadillac brought to market the 1978 Seville which used onboard microprocessors in its digital display. This started the era of the computerized automobile.
Throughout the 1980’s Cadillac laid low, working on some new technologies that would come to market in the early parts of the 1990’s. The first feature to debut was an electronic traction control system on front-wheel drive vehicles. Cadillac began offering this as a standard feature on the 1990 Cadillac Allante. This same year Cadillac would go on to win the Malcolm Baldrige National Quality Award. Two years later, in 1992, the company developed a feature that allowed the engine to run for up to 50 miles without coolant, and a unique induction system for near-perfect fuel distribution. The Seville Touring Sedan of that year would become known as the “Cadillac of the Year” thanks to features such as an all electronically controlled Powertrain, traction control, anti-lock brakes and speed-sensitive suspension. Closing out the decade, Cadillac introduced the, now iconic, Escalade SUV.
CELEBRATING 100 YEARS AS ‘THE STANDARD OF THE WORLD’
Coming up on the 100th anniversary of the Cadillac brand, the company had to do something big or the decade, and they did not disappoint. Cadillac started off the 200’s by introducing the F-22 stealth aircraft inspired Cien Concept, which ended up winning a few design awards. Later in the decade, in 2008, Cadillac expanded the Escalade SUV by making it the world’s first full-size luxury hybrid SUV. In the same year, the company redeveloped the CTS Sedan. This redesign has been incredibly popular and even won the coveted 2008 Car of the Year award. A short year later, the performance edition CTS-V, becomes the fasted V8 production sedan in the world, establishing a record lap time of 7:59:32 on Germany’s famed Nürburgring.